Privacy Policy

Last updated: 30 mayo 2026.

This Privacy Policy explains how nba Final Bets («we», «us», «our») collects, uses and protects personal information when you visit our website. We are committed to processing your data fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you have any questions about how your information is handled, please refer to the contact section at the end of this document.

Who we are

nba Final Bets is an independent editorial publication that analyses sports betting markets — primarily the NBA Finals and related basketball wagering topics — for a United Kingdom audience. We do not operate as a bookmaker, a betting exchange or a gambling intermediary. We do not accept stakes, hold customer funds or offer gambling products of any kind. All content on the site is published for information purposes only.

What information we collect

We aim to collect the minimum amount of personal data required to operate the website and improve the quality of our editorial work.

The categories of information we may process include:

• Technical data — IP address (typically truncated), browser type and version, operating system, device type, referring URL, pages visited, time spent on each page, and approximate geographic location derived from IP.
• Cookie data — small text files stored on your device that allow basic site functionality and, where you have consented, anonymous traffic measurement. See our Cookie Policy for full detail.
• Voluntarily submitted data — any information you choose to send us by email or via a contact form, for example to ask a question or report an error in our analysis.

We do not knowingly collect special category data, financial account data, or any information from individuals known to be under the age of 18. Our content is intended exclusively for adults of legal gambling age in the United Kingdom.

Legal bases for processing

We rely on the following legal bases under Article 6 of the UK GDPR to process your information:

• Legitimate interests — to operate, secure and improve the website, to understand how readers interact with our analysis, and to prevent abuse or fraud. Where we rely on this basis we have considered our interests against your rights and freedoms.
• Consent — for non-essential cookies and any analytics that involve persistent identifiers. You can withdraw your consent at any time through the cookie preferences interface.
• Legal obligation — where we are required to retain or disclose information in order to comply with applicable UK law, including obligations under the Data Protection Act 2018.

How we use your information

We use the information we collect to deliver, secure and improve the website. Specifically, we may use it to display pages correctly, to count anonymous visits, to detect abnormal traffic patterns associated with abuse or scraping, to respond to reader correspondence, and to evaluate which articles are useful enough to update or expand.

We do not sell personal data. We do not transfer reader information to advertising networks for behavioural targeting. We do not build personal profiles of individual visitors for commercial resale.

Cookies and analytics

The website uses a limited number of cookies. A separate Cookie Policy document explains each cookie, its purpose, its provider and its retention period. Strictly necessary cookies are required for the site to function. All other categories — including any analytics cookies — load only after you provide explicit consent through the cookie banner.

Where analytics tools are used, we configure them to anonymise IP addresses and to avoid cross-site tracking wherever the tool permits it. You may disable analytics at any point by adjusting your cookie preferences or by enabling the «Do Not Track» setting in your browser.

How we share information

We do not share, sell or rent your personal information to third parties for marketing purposes. Limited categories of recipients may process your information on our behalf as data processors, including:

• Our hosting provider, which stores the website files and processes inbound traffic in order to deliver pages.
• Our content delivery network, which caches static assets close to your geographic location to reduce load time.
• Our analytics provider, only where you have consented to analytics cookies and only in an anonymised form.

All such providers are bound by written data processing agreements that require them to apply appropriate technical and organisational measures and to process data only on our documented instructions.

International transfers

Some of our service providers may process data in countries outside the United Kingdom. Where this is the case, we rely on transfer mechanisms recognised by the UK Information Commissioner’s Office — typically the UK International Data Transfer Agreement, the UK Addendum to the European Commission Standard Contractual Clauses, or an adequacy decision — so that your data remains protected to a standard equivalent to UK GDPR.

How long we keep your information

Server log files, including IP addresses, are retained for a short technical window (typically no longer than thirty days) before being deleted or fully anonymised. Cookie identifiers expire according to the periods listed in the Cookie Policy. Email correspondence is retained for as long as the conversation is active and for a reasonable period afterwards in case follow-up is required, after which it is deleted.

Your rights under UK GDPR

If your personal data is being processed by us, you have the following rights:

• The right of access — to be told whether we hold information about you, and to receive a copy.
• The right to rectification — to have inaccurate information corrected.
• The right to erasure — to have personal data deleted in defined circumstances.
• The right to restrict processing — to limit how we use your information.
• The right to object — to processing carried out on the basis of legitimate interests.
• The right to data portability — to receive a copy in a structured, commonly used machine-readable format.
• The right to withdraw consent at any time, where consent is the legal basis we rely on.
• The right to lodge a complaint with the Information Commissioner’s Office (the supervisory authority in the United Kingdom).

To exercise any of these rights, please use the contact details published in our Legal Notice. We will respond within one calendar month, as required by UK GDPR.

Children

The website is intended for adults aged 18 and over. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected such data, we will delete it without undue delay.

Security

We apply appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration or disclosure. These measures include encrypted transport (HTTPS), restricted administrative access and routine review of our third-party processors.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, in third-party tooling, or in applicable law. The «Last updated» date at the top of this document indicates when the most recent revision took effect. Substantive changes will be announced clearly on the website.

Contact

If you have any questions about this policy or about how we process personal information, please refer to the contact section of our Legal Notice. The Information Commissioner’s Office (ICO) is the United Kingdom’s independent supervisory authority for data protection matters; you may contact the ICO if you believe your rights have not been respected.